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Atmel Releases the First Full Speed USB Microcontroller with Embedded Hub for Videogame Applications

SAN JOSE, Calif.--(BUSINESS WIRE)--Sept. 5, 2001--Atmel® Corporation (Nasdaq:ATML) announced today that it has released, AT43USB355, the industry's first full speed USB microcontroller with embedded hub for videogame accessories. The AT43USB355 is USB 1.1 compliant and is therefore suitable for Microsoft Xbox®, PlayStation 2, Nintendo GameCube® and PC game peripheral controller applications. The AT43USB355 is extremely suitable for game controllers such as game pads, joysticks and racing wheels with force feedback that are increasingly being demanded by hardcore gamers. The USB hub provides easy connectivity to headsets used in multiplayer games or games with voice control, as well as any other USB device.

``Microsoft will move the video gaming industry to a higher level with the highly anticipated introduction of its Xbox console in November of this year,'' said Mahmoud Etemadi, Marketing Director for USB Products at Atmel Corporation. ``Responding to the higher demands put on game peripheral controller designers, we have designed the AT43USB355, which brings together on one chip all the key functions needed for the latest videogame accessories applications: a powerful 12 MIPS AVR® microcontroller with 24 Kbytes of program memory, 1 Kbytes data SRAM, 12 channel 10-bit analog to digital converter, 2 PWM channels, 27 general purpose I/O's and two external downstream USB ports.

``We are dedicated to designing products that are well-suited to the needs of the manufacturers of the accessories for videogame platforms. The continuing improvement in quality and number of games has put added demand on the designers of game accessories for the traditional PC, the PlayStation 2 and the upcoming GameCube and Xbox,'' continued Etedmadi. ``The AT43USB355 is the right solution at the right price to this challenge and its immediate availability will aid game hardware developers to introduce their products to the market in a timely manner and cost effective way.''

The AT43USB355 comes in 2 versions. The program memory of the AT43USB355E is an SRAM that is automatically written from an external serial EEPROM during power on. The AT43USB355M has a masked ROM program memory. The two versions are pin, function and binary compatible. A whole array of development tools are available to facilitate the firmware development for this product.

The AT43USB355 comes in a 64-pin low profile LQFP package and is currently in full production. In quantities of 10,000 pieces, Atmel's AT43USB355E is priced at $4.20. In quantities of 200,000 pieces, the AT43USB355M is priced at $2.55.

About Atmel

Founded in 1984, Atmel Corporation is headquartered in San Jose, California with manufacturing facilities in North America and Europe. Atmel designs, manufactures and markets worldwide, advanced logic, mixed-signal, nonvolatile memory and RF semiconductors. Atmel is also a leading provider of system-level integration semiconductor solutions using CMOS, BiCMOS, bipolar SiGe, and high-voltage BCDMOS process technologies.

Requests may be sent via e-mail to literature@atmel.com or by visiting Atmel's website at www.atmel.com.

Note to Editors: Atmel, the Atmel logo and combinations thereof are registered trademarks and others contained herein, are trademarks of Atmel Corporation. Terms and product names in this document may be the trademarks of others.

Xbox(TM) is a trademark of Microsoft Corp.; PlayStation® is a registered trademark of Sony Computer Entertainment, Inc.; Nintendo GameCube® is a registered trademark of Nintendo of America, Inc.


Contact:
     Atmel Corporation, San Jose
     Mahmoud Etemadi, 408/487-2784
     metemadi@atmel.com
     Clive Over, 408/451-2855
     cliveover@atmel.com

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